Privacy Policy

Last Updated 01/14/2020

Battery Handling Systems, Inc. and BHS Global, Ltd. (collectively “BHS,” “we,” “us” and/or “our”) are committed to honoring the privacy of the visitors (“you” “user” and/or “your”) to our company website (and all corresponding BHS subdomains and region-specific websites, collectively the “Site”).

This policy (herein the “Policy” or “Privacy Policy”) describes how we collect, store, use and protect your personal information when you access or use the Site and all associated digital services (collectively, “BHS Services” or “Services”) that link to this Privacy Policy.

1. Acceptance

This Privacy Policy is part of, and is governed by, our Terms of Use, a link to which can be found on our Site. We request that you carefully review this Privacy Policy, the Terms of Use, and any other applicable policies prior to using our Services. By accepting the Terms of Use, you agree with our privacy practices as described in this Privacy Policy. If you do not feel comfortable with any part of this Privacy Policy or our Terms of Use, do not use or access our Services.

2. Changes to this Policy

We may change this Policy from time-to-time by updating this page. For that reason, we encourage you to review this Privacy Policy periodically and to take note of the date of the most recent revision.

If we make a material change to this Policy, we will provide you with notice on our Services or to the email address we have on file. By continuing to use the Services after those changes become effective, you agree to be bound by the revised Policy. In addition, we may provide you with additional “just in time” disclosures about our data collection, usage, or sharing practices when you interact with specific parts of our Services.

3. Information We Collect

(a) Information you provide to us

We collect information that may include your personal information. Personal information is any information that may reasonably be used to identify you (such as your name, address, and email address).

We collect some of the information you voluntarily choose to provide to us. Generally, such information will consist of information you enter on any of the forms or logins found on our site. For example, we may collect personal information when you create an account, fill out a form on the Site (e.g., to request product information, register for the BHS Sales Academy, etc.), place an order, sign up to receive a newsletter, or ask a question through our “Contact Us” form. Such information may include the following:

  • Personal information such as your name, company, job title, address, phone number, e-mail address, username and password when you create an account or request information about a product or service from us.
  • Your preferences and interests, information obtained through customer surveys and/or offers, or other information that you provide us through customer service inquiries.
  • Financial information (such as credit card numbers) in connection with a transaction or purchase from our eStore.

(b) Automatic Information

We also automatically collect certain information when you use our Services. This includes information we receive from our Site’s devices when you access our Services, web-behavior information via cookies and other similar tracking technologies (as discussed in the next section) when you use or access our Services, and technical information automatically collected by our web server (which may be hosted by a third party), such as the identity of your internet service provider and the type of browser that you use. Each time you visit the Site, our web server automatically recognizes (where possible) and collects this information.

When you use our Services, we may automatically collect the following information about you:

  • Device Information: We may collect information about the device you use to access or use our Services. For example, we may collect information such as your device ID or unique identifier, device type, and browser type and version.
  • Computer and Connection Information: We may collect information such as statistics on page views, traffic to and from the Services, referral URL, your IP address, your browsing history, and standard web log information.
  • Activity Data: While accessing or using our Services, we may collect details regarding your activity on the Site (e.g., browser type and language, performance and usage data) and web-behavior information collected through tracking technology such as cookies.

An Internet Protocol (IP) address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, web servers can identify your computer by its IP address. In addition, web servers may be able to identify the type of browser you are using or even the type of computer. This information does not identify you personally.

We collect IP addresses for the purposes of system administration and to assess the traffic to our Site. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve our Site by making it more responsive to the needs and preferences of our users. We do not combine, associate or link IP addresses to your personally identifiable information.

4. Cookies and Other Technologies

Our Site uses “cookies” and other similar tracking technologies including web beacons and pixel tags. A cookie is a small file which is downloaded to your browsing device (such as a computer or mobile device) and is placed on your device or computer's hard drive when you visit our Site or Services. Cookies help analyze web traffic or let you know when you visit a particular site. Cookies allow websites and web applications to recognize your browsing device. The website or web application can then tailor its operations to your needs, likes and dislikes by recalling information about your preferences. A cookie cannot read data off your hard drive or read cookie files created by other websites.

We use traffic log cookies to identify which pages on the Site you are visiting. This helps us analyze data about web page traffic generally and improve our Site in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can typically modify your browser setting to decline cookies if you prefer, by following the instructions below for managing cookies. Disabling or deleting cookies, however, may prevent you from taking full advantage of our websites.

In addition to cookies, we may use other similar technologies, like web beacons, flash cookies, or pixels to track how you use our Services. Pixel tags are very small images or small pieces of data embedded in images, also known as “web beacons” or “clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. We may also use so-called "flash cookies" (also known as “Local Shared Objects” or "LSOs") to collect and store information about your use of our Services. Flash cookies are commonly used for advertisements and videos. We will generally refer to cookies, web beacons, and flash cookies as “cookies” in this policy

We generally treat information collected by cookies and other tracking technologies as non-personal information. However, to the extent that IP addresses or similar identifiers are considered personal information by local law, we treat cookie information with identifiers as personal information.

Information that may be collected by cookies when you use the Service may include, without limitation:

  • the pages you visit within the Site;
  • the date and time of your visit to the Site;
  • the amount of time you spend using the Site;
  • the Internet IP address used to connect your computer to the Internet; and/or
  • your computer and connection information such as your browser type and version, operating system and platform.

If we use cookies, some of the functions performed by cookies could be strictly necessary for us to be able to offer you our Service, while other cookies provide us with valuable insight about how we can improve our Service or help us with marketing our products and services to you based on your interests and preferences.

The length of time a cookie will stay on your browsing device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted (i.e. after you have finished browsing).

a. First and Third-Party Cookies

When you access our Services, we or companies we work with may place cookies on your computer or other device. These technologies help us better understand user behavior, and inform us about which parts of our websites people have visited.

We may use both first-party and third-party cookies on our Service. First-party cookies are cookies that are placed on your device by us, while third-party cookies are set by parties other than BHS. Third-party cookies are operated by third parties that can recognize your device both when it visits our Service and when it visits other websites or mobile apps. BHS does not control how third-party cookies are used, and we encourage you to check the websites of any third-party cookie providers for more information about how they use cookie information.

b. Analytics

We may also use Google Analytics, a web analytics service provided by Google, Inc. or other similar analytic services. The cookies and other technologies used by these analytic services may collect personal information, but BHS does not use these services to gather information that personally identifies you. The information generated by these analytic services will be transmitted to and stored by the third party analytic provider and will be subject to that organization’s privacy policies. You may exercise choices regarding the use of cookies by changing your browser settings or by downloading certain plugins.

How to manage or disable cookies

To manage cookies and similar tracking technologies:

  • First-Party Cookies. You can use the browser with which you are viewing this website to enable, disable or delete cookies to the extent there are any. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools”, or “Edit” settings). Please note: if you set your browser to disable cookies, you may not be able to access secure areas of the Site. Also, if you disable cookies other parts of the Services may not work properly. You can find more information about how to change your browser cookie settings at
  • Third-Party Cookies. To the extent we use them, you can opt-out of third-party advertising networks and similar entities that use targeting/advertising cookies, go to Once you click the link, you may choose to opt-out of such advertising from all participating advertising companies or only advertising provided by specific advertising entities. For more information about third-party advertising networks and similar entities that use these technologies, please see
  • Do Not Track. Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for DNT signals have not been adopted, our Site does not currently process or respond to DNT signals.
  • Flash Cookies. If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the website storage settings panel. You can also control Flash Cookies by going to the global storage settings panel and following the instructions. Setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

5. Why We Collect Your Information

We use information, including personal information that we collect about you or that you provide to us through the Services, in the following ways:

(a) To Provide and Maintain Our Products and Services. We may use the information described above in Sections 3 and 4 to provide, analyze, and improve our Services. For example, we process your personal information to open your account, enable purchases, process payments, communicate with you, and implement your requests (e.g., requests for product information, newsletter sign-ups, and registering for the BHS Sales Academy).

(b) To Provide You with Service-Related Communications. We will send you administrative or account-related information to you to keep you updated about your account and the Services. Such communications may include information about policy updates, confirmations of your account actions or transactions, security updates or tips, or other relevant transaction-related information. We process your contact information to send you such communications. Service-related communications are not promotional in nature. You are not able to unsubscribe from such communications, otherwise you may miss important developments relating to your account or the Services.

(c) To Customize Our Services. We may use your information to customize our Services according to your interests, or to tailor our services to your preferences.

(d) To Provide Customer Support or Respond to You. We collect any information that you provide to us when you contact us with questions, concerns, feedback, and other issues.

(e) To Enforce Compliance with Our Terms, Agreements or Policies. When you access or use our Services, you are bound to our Terms and Conditions and policies, including this Policy. To ensure you comply with our terms, agreements or policies, we process your personal information by actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services.

(e) To Ensure the Security of the Services. We care about keeping you secure and safe while using our Service. Keeping you safe requires us to process your personal information, such as your device information, activity information and other relevant information. We use such information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.

(f) To Maintain Legal and Regulatory Compliance. Our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to pay our taxes, to fulfill our business obligations, ensure compliance with employment and recruitment laws, or as necessary to manage risk as required under applicable law.

(g) To Conduct Research and Development. We may use your information, such as usage data, to conduct analytics and improve our products and services.

(h) To Engage in Marketing Activities. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. You may opt out of marketing emails or other marketing contact by emailing us at [email protected] or by following the unsubscribe instructions in every email.

(i) To Display Advertising. We may use your information to display advertising through third party service providers.

6. Information We Share

BHS does not share, sell, rent, or trade your personal information without your prior consent, and does not share, sell, rent, or trade your personal information to any third party for promotional purposes. This does not include trusted third parties who assist us in operating this Site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

We take care to allow your personal information to be accessed only by those who need access to perform their tasks and duties, and to share with third parties who have a legitimate purpose for accessing it. We want you to understand when and with whom we may share the information we collect. We may share information that we collect through the Services as follows:

(a) Within Our Corporate Organization. BHS may share your personal information within its corporate organization to provide you with the Services and take actions based on your request.

(b) Business Transactions. If BHS is involved in a merger, acquisition or asset sale, we may transfer your personal information in conjunction with the merger, acquisition, or asset sale.

(c) Service Providers and Agents. BHS employs or engages other companies and individuals to perform business functions on behalf of BHS, including but not limited to third party webhosting services. These persons may be provided with personal information as required to perform their functions, but are prohibited by contract from using the information for other purposes, except as permitted by law or upon your consent. Our contracts with such persons are at least as protective as this Policy. These persons engage in a variety of functions which include, but are not limited to, analyzing data, web hosting, providing marketing and technical assistance, processing payments, and providing customer services.

(d) Third Party Business Partners. We may share your name, address, email address, credit card information, and other information with third party business partners (such as our payment processor) to process payment for purchase transactions, deliver marketing communications, and perform other activities that help us provide our Services to you. We will only share such information subject to terms that are at least as protective as this Policy.

(e) Legal Requirements. BHS may disclose your personal information in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To respond to a valid law enforcement request or other public authority request (such as a court or government agency)
  • To protect and defend the rights or property of BHS
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To prevent or protect against legal liability

(f) To Protect You, Us, or Others. We may share your personal information if we believe, in good faith, that such disclosure would protect your interests or rights, or the interests or rights of others, including BHS and its personnel.

7. Third Party Links

Occasionally, we may provide links to other websites owned or operated by third parties as a convenience to our visitors. We have no control over linked sites or the privacy practices of these third parties, and make no representations about any content or material available at these locations. We are not responsible for the content of those sites.

Third party links are not intended to imply sponsorship, affiliation, or endorsement. The terms of this Privacy Policy do not apply to any third-party websites that are accessed from links found on this Site. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Please check the applicable third-party privacy policy and terms of use before sharing your personal information with them.

8. Security

BHS takes precautions to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction. Nevertheless, we request that you not disclose private or confidential information to us via the website.

We implement a variety of security measures, both technical and physical, to maintain the safety of your personal information when you place an order or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted and is only accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. We also restrict access to personal information based on job function, and implement double authentication procedures for access to networks and data systems. We also encrypt our email communications and any payment and financial data that is transmitted online.

9. Retention of Your Personal Information

As permitted by applicable law, you may delete your account by sending a request to delete your personal information to [email protected]. However, your deletion request may be limited as necessary to comply with our legal obligations, resolve disputes, or enforce our agreements, or to protect the rights and interest of others. We will try to fulfill your request without undue delay.

While retention requirements can vary by jurisdiction, we generally apply the retention periods noted below. Please contact us if you have any questions about our retention periods.

  • Marketing. We store your marketing contact information for as long as you are still subscribed. When you unsubscribe from marketing communications, we will add your contact information to our suppression list to ensure we respect your unsubscribe request.
  • Activity Data. We may store activity data indefinitely after the closure your account for the establishment or defense of legal claims, audit and crime prevention purposes.
  • Cookie and Other Web Behavior Data. We retain any information collected via cookies, clear gifs, flash cookies, webpage counters and other technical or analytics tools up to one year from expiry of the cookie or the date of collection. Please refer to our Cookie Policy for more information.

10. International Transfers

Your personal information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including personal information, to the United States and process it there. When permitted, your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”) or Switzerland at the time your information is collected, we transfer your information so as to enter into and perform a contract to provide you with services, and such transfers are subject to appropriate safeguards as permitted under the applicable data protection laws. When we transfer your personal information, we require contractual provisions for transferring Personal Information in place with the third parties to which your information is transferred that are consistent with the European Union’s General Data Protection Regulation (“GDPR”).

BHS will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

11. Children

Our Site is not designed to attract children under the age of 18. BHS does not knowingly solicit or collect personally identifiable information online from children under the age of 18. If BHS learns that a child under the age of 18 has submitted personally identifiable information online, we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 18, please contact us at [email protected].

12. Right to Opt-Out

You may choose to have your name taken off of our email list, or review and/or update the registration information that you have provided to us by one of the following methods. If you disagree with the manner in which we intend to use the personal information you provide to us, you may opt-out of these uses by providing us clear instructions to the postal or email addresses listed below. BHS Inc., c/o Marketing Department, P.O. Box 28990, St. Louis, MO 63132 or email us at [email protected].

13. "Do Not Track" Signals

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform apps that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

14. Your California Privacy Rights

If you are a California resident you may request a notice from us describing what categories of personal information (if any) we have shared with third parties, including our corporate affiliates, for direct marketing purposes during the preceding calendar year. You may request such notice once a year and free of charge. To request a notice, please contact us as provided in the “Contact Us” section of this Policy. In your request, please specify that you want a “California Privacy Rights Notice.” We will respond to you with thirty (30) days or as permitted by law.

15. Information for Customers in Europe

If you are located in the EEA, the United Kingdom, or Switzerland (“Designated Countries”) at the time of data collection, you have certain data protection rights under the GDPR. We may ask you to identify which country you are located in when you use our Services, or we may rely on your IP address to identify which country you are located in. When we rely on your IP address, we cannot apply the terms of this section to any individual that masks or otherwise hides their location information from us so as not to appear located in the Designated Countries. If any terms in this section conflict with other terms contained in this Policy, the terms in this section shall apply to users in the Designated Countries.

Our Relationship to You

BHS is a data controller with regard to any personal information collected from individuals accessing or using our Services. A “data controller” is an entity that determines the purposes for which and the manner in which any personal information is processed. Any third parties that act as our service providers or are otherwise acting on our behalf are “data processors” that handle your Personal Information in accordance with our instructions.


We will only contact individuals located in the Designated Countries by electronic means (including email or SMS) as permitted by applicable law, or the individual’s consent. When we rely on legitimate interest, we will only send you information about our services that are similar to those which were the subject of a previous sale or negotiations of a sale to you. You can object to direct marketing at any time and free of charge by contacting us at [email protected].

Legal Basis for Processing Your Personal Information

We describe our legal bases for processing throughout this Policy. Below is a list of the purposes described in our Policy with the corresponding legal basis for processing:

Purpose for ProcessingLegal Basis for Processing

5(a) To Provide and Maintain Our Products and Services

5(b) To Provide You with Service Related Communications

5(d) To Provide Customer Support or Respond to You

6(a) Sharing within the Corporate Organization.

6(c) Sharing with Service Providers and Agents

6(d) Sharing with Third Party Business Partners

Based on our contract with you or to take steps at your request prior to entering into a contract.

5(j) To Display Advertising

Based on your consent.

5(e) To Enforce Compliance with Our Terms, Agreements or Policies

5(f) To Ensure Security of Our Services

5(g) To Maintain Legal and Regulatory Compliance

6(e) Sharing Due to Legal Requirements

Based on our legal obligations.

5(c) To Customize Our Services

5(h) To Conduct Research and Development.

Based on our legitimate interests. When we process your personal data for our legitimate business interests we always ensure that we consider and balance any potential impact on you and your rights under data protection laws.

Your Individual Rights

In certain circumstances, you have the following data protection rights. We may limit your individual rights requests in the following ways: (a) where denial of access is required or authorized by law; (b) when granting access would have a negative impact on other's privacy; (c) to protect our rights and properties; and (d) where the request is frivolous or burdensome. If you would like to exercise your rights under the applicable law, please contact us at [email protected]. Please note that we may ask you to verify your identity before responding to such requests.

  • Right to Withdraw Your Consent. If we ever asked for your consent to process your personal information, you have the right to withdraw your consent at any time.
  • Right of Access. Upon your request, we will provide you with a copy of your personal information in our files without undue delay and free of charge, unless we permitted by law to charge a fee.
  • Right to Rectification (or “Correction”). You may request to correct or update any of your personal information in our files.
  • Right to Erasure (or the “Right to be Forgotten”). Upon your request, we will erase any of your personal information in our files that is no longer necessary in relation to the purposes for which it was processed, was collected in relation to processing that you previously consented to, but later withdrew such consent, or was collected in relation to processing activities to which you object, and there are no overriding legitimate grounds for our processing.
  • Right to Restriction. You have the right to restrict our processing of your personal information where one of the following conditions applies:
    • You contest the accuracy of your personal information that we processed. If you restrict processing based on this condition, you may experience an interruption of some or all of the services during the period necessary for us to verify the accuracy of your personal information;
    • The processing is unlawful and you oppose the erasure of your personal information and request the restriction of its use instead;
    • We no longer need your personal information for the purposes of the processing, but it is required by you to establish, exercise or defense of legal claims; or
    • You have objected to processing, pending the verification whether the legitimate grounds of our processing override your rights.
  • Right to Object. You may object to our processing at any time and as permitted by applicable law if we process your personal information on the legal bases of: consent; contract; or legitimate interests.
  • Right to Data Portability. If we process your personal information based on a contract with you or based on your consent, or the processing is carried out by automated means, you may request to receive your personal information and to have us transfer your personal information directly to another “controller,” where technically feasible, unless exercise of this right adversely affects the rights and freedoms of others.
  • Notification to Third Parties. When we fulfill your individual rights requests for correct (or rectification), erasure or restriction of processing, we will notify third parties also handling the relevant personal information unless this proves impossible or involves disproportionate effort. Upon your request, we will identify such third parties.
  • Automated Individual Decision-Making. In establishing and carrying out a business relationship, we do not use any automated decision making that has any legal or other significant effects on you.

If you believe that we have infringed or violated your privacy rights under applicable law or this Policy, please contact us at [email protected] so that we can work with you to resolve your concerns. You also have a right to lodge a complaint with a competent supervisory authority situated in a Member State of your habitual residence, place of work, or place of alleged infringement.

16. Contact Us

If you have questions or concerns about this Privacy Policy or wish to submit a complaint, please contact: Battery Handling Systems, Inc., c/o Marketing Department, P.O. Box 28990, St. Louis, MO 63132 or email us at [email protected].